MAY CHAMBER MEMBER SPOTLIGHT
Our May Business Spotlight is Elkhart Lake Tourism.
At Van Horn Automotive Group their mission is simple: “Empower People. Amaze Customers.” They believe that the car shopping experience should be easy, straightforward and hassle-free. That’s why you will always find transparent pricing, quality vehicles and an incredible selection of vehicles at every Van Horn Automotive Group location. In fact, it’s their customer-focused approach that brings drivers back for their second, third and fourth vehicle.
In 1998 Elkhart Lake lodging properties worked with the Village of Elkhart Lake to establish a Room Tax Ordinance which allows for the collection of room tax from overnight visitors. The Tourism Commission was established and tasked with overseeing the spending of the room tax, which is to be used for the express purpose of promoting the Village of Elkhart Lake as a vacation destination. Businesses representing a variety of tourism related businesses including lodging, recreation, attractions, restaurant and retail along with one Village Board Representative were appointed to serve.
The Tourism Commission members share a great deal of industry specific information, trends and insights which are used to develop consistent Village brand and marketing messages. With direction from the Commission, Elkhart Lake Tourism’s two staff members coordinate all advertising and public relation efforts around this destination message. These efforts include digital, print, billboard and video initiatives as well as all social media messaging, media tours, development of the annual Guide for Visitors and managing the ElkhartLake.com website content.
For over 20-years Elkhart Lake Tourism has been building a strong reputation as a premier vacation destination which included international racing, multi-generation travel, destination weddings and group and corporate meetings.
Our Tourism department thinks chamber membership is a great opportunity to network with businesses which opens up opportunities to support our local businesses in many ways.