Stbf shop 2


Our September Chamber Member spotlight is STBF Shop. Jon Prigge and partner, Jennifer Liermann, wanted to start a hat company that represented the heart of Elkhart Lake and the community. In 2016 their lifestyle brand, Small Town Big Family was born.
“Deep down, we’re all from a small town,” the tagline goes, and that sense of community is emulated in their products. Featuring graphics of local natural resources like Elkhart Lake, Crystal Lake, The Sheboygan Marsh and Lake Michigan, their hats, shirts, bandanas, and more bring that serene quiet to everyday life.
 The business was met with a warm reception. Prigge began selling out of a backpack, but has since moved to farmers markets, began getting purchases internationally and they now opened up a store called The STBF Shop in Elkhart Lake, WI on Lincoln Street.
Within their shop, they have a fantastic mix of other vendors and partners they met at the Elkhart Lake Farmers and Artisans Market such as Gajette’s Vintage Clothing.  Geri Justinger aka “the skirt lady” has been creating artwear from upcycled and vintage materials since 2005 under the label Gajettes. At STBF Shop she will be offering [Just Love Vintage] - vintage clothing and quirky accessories and gift items along with unique “collections". The collections will be changing often. Also in the store J3 Jewelry is featured. Jenn Liermann and Jackie Hansman have been creating jewelry for 20 years together. The store also supports a few other local and smaller entrepreneurs such as the Wristsponsible brand by Kevin Sofen, and MD Woodworks by Matt Demaster and Roger VoightLander's walking sticks. The store also features a rotating mix of local painters artwork and is for sale.
The store is a collection of products with meaning that make you feel like part of a family. And STBF Shop does just that. Be sure to follow STBF Shop on Facebook to keep up-to-date with hours and events(live music too!) happening at the shop. Also they are now booking private shopping experiences!